COLLABORATIVE DESIGN PRACTICE / TASK 3
17.10.2023 - 31.10.2023 (Week 7 - Week 10)
Muhammad Azka Farezi Septenal / 0351345 / Bachelor of Design (hons) in
Creative Media
Collaborative Design Practice
Task 3 : Prototype
INSTRUCTIONS :
RESEARCH :
For this task research, the business school students group 22 decided
to conduct a quick market research as well as prototype packaging
research in order to receive feedback regarding the packaging design
from public's opinion.
Following feedback from the market research, we (the design team and
business school students) chose to reduce the size of the packaging
sleeve in order to keep the products remain visible to our consumers.
PROGRESSION :
- WEEK 7 : IDEATION
Figure 1.0 Miro Board
We began to add our final design research (moodboard) as well as
finalise our design idea after obtaining many helpful feedbacks
from both our instructor and the business school students in order
to our Miro Board so that all the members including the design
team as well as the business students, in order for the design
student retain the consistency of our design.
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Figure 1.1 Brand Guideline
As previously stated, as a group leader, I decided to start
designing our first brand guideline, which contains our logo,
colour palettes, Typography, and Graphical Elements as a starter
to help us maintain our design consistency.
Figure 1.2 Simpler Wordmark
We decided to build a simplified version of our present logo for
the kitaketo logo, since this will enable our brand to be
recognisable and acceptable to be applied in any design output
later, and we opted to use the wordmark largely on our instagram
account.
Figure 1.3 Typography
In terms of typography, we continue to employ the fonts that we
chose in previous weeks since we believe they are truly
appropriate and suited to this brand. We chose Geologica Medium
and Light for the header, as well as Poppins Semibold and Light
for the body.
Figure 1.4 Color Palletes
As our professor, Ms Lilian, had told us earlier in the week, we
opted to broaden our colour palettes for the colour palettes. We
chose to broaden our colour palettes to better reflect our
product and what our customers demand. This week's primary and
secondary colours are green and orange, which signify
health/nature and pumpkin, respectively.
Figure 1.5 Initial Packaging Design
We opted to utilise a more neutral and warm colour that also
represents environmentally safe packaging for the packaging
design, which is why we chose brown as the main colour for the
package design. Green colours will compliment the packaging
design for the typography and graphical elements, making the
packaging appear even more environmentally friendly and healthy.
- WEEK 8 : REFINEMENT
Figure 2.2 New Brand Guideline
Following that, we decided to begin expanding our brand
guidelines by include new features such as mascots and even a
new colour palette to make the brand more engaging.
Figure 2.3 Packaging Design
We also received feedback on the packaging from business
school students, who stated that they prefer the orange
pastel colour for the packaging rather than the brown colour
that we designed because they were concerned that the
packaging design (sleeves) would be the same colour as the
biodegradable packaging that they use.
Figure 2.3 Instagram Template
This week, we also decided to start creating promotional
materials, including a social media account. We started
playing and experimenting with colours and elements to
create an appealing and professional looking instagram
account for the kitaketo brand, and we decided to use our
three colour pallets for the instagram account to maintain
consistency while also adding some variation and avoiding
dullness by playing and experimenting with three different
colours.
Figure 2.4 Instagram Stories
Not only did we create an Instagram account, but we also
opted to create Instagram stories that mostly feature the
orange colours. The goal of the Instagram story strategy
is to make the account more active and to communicate with
the followers and audience more effectively.
Figure 2.5 Brand Mascot
We also finalised our brand's mascot this week, coming up with
four alternative positions and expressions. The mascot's colour
will be orange, and it will take on the shape of a pumpkin to
promote the brand's pumpkin-based roti canai.
- WEEK 9 : ADDITIONAL
Brand guidelines will be outlined and enhanced this week.
This week, the logo will be justified, and some logo
applications will be presented. Not only that, but
inappropriate logo usage will be reinstated in order to
maintain brand consistency.
Figure 3.1 Logo Rationale
The word mark logo for the healthy food brand follows the brand
aesthetic of minimalistic illustrative approach while
communicating the brand's main goals using the brand's chosen
colors and including meaning behind the letters "a" and "o". The
logo's typography aims to convey a friendly, modern and
approachable vibe by having a round, script sans serif style.
Figure 3.2 Logo Variations
Figure 3.3 Logo Variations
Figure 3.4 Logo Minimum Size
This section discusses the minimum size of the brand's logo.
To avoid possible pixelation on the logo and to keep the logo
visible so that people can correctly recognise and understand
the logo.
Figure 3.5 Logo Improper Use
This section will discuss incorrect logo usage and what should
be avoided. Again, inappropriate usage logos are required to
maintain consistency.
Figure 3.6 Product Prototype
Figure 3.7 Product Prototype
Figure 3.8 Product Prototype
We also got the opportunity to print our packaging this
week. The business school students decided to perform
another market study to get input on their products, and we
(the design students) took use of the chance to get feedback
on our packaging design.
- WEEK 10 : FINALIZE
Figure 4.0 Final Packaging
Figure 4.1 Final Packaging
Figure 4.2 Final Packaging
Figure 4.3 Final Packaging
We opted to narrow down the package sleeves after receiving input from the business school's market research, and after a lengthy conversation with the business school students, in order to keep the products visible from the outside, as the consumers desired.
We also modified the colour from orange to green to make it more appealing as a healthy dish, and the customers liked it.
Figure 4.4 Promotional Video
We were also able to create another design product, the promotional video. This promotional material will be utilised to entice individuals and pique their interest in the goods.
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NEXT COURSE OF AN ACTION :
- WEEK 7 :
- Further exploration for packaging design
- Utilize the mascot more, it's sad that a good mascot is barely even applied on your design output
- Well organized Brand Guideline
- WEEK 9 :
- The brown packaging looks convincing to be called as an environmentally friendly product, but still follow what your client want.
- The advertising video needs to be improved, so many information and kinetic animation
SUBMISSION :
PRESENTATION SLIDES :
Figure 5.0 Final Presentation Slides
REFLECTIONS :
This task was really difficult, particularly for Gita and me. As a group leader, it is my responsibility to ensure that everyone contributes well in the group and that all team members work together; however, most of the group members were absent, and the design output did not match the standard that we had agreed upon. I hope that in the future, everyone can participate to the group project, rather than just the 4-5 people who work in the group.
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