COLLABORATIVE DESIGN PRACTICE / TASK 2
19.09.2023 - 03.10.2023 (Week 4 - Week 6)
Muhammad Azka Farezi Septenal / 0351345 / Bachelor of Design (hons) in
Creative Media
Collaborative Design Practice
Task 2 : Empathy Map
INSTRUCTIONS :
RESEARCH :
For the present task, we perform more visual research to develop a
definite art direction and assist us deliver the concept even better
later. As previously said, we chose to identify and explore some new
ideas as well as provide some output for our customers. We also had
some new meetings with our clients to gather their feedback and
recommendations.
PROGRESSION :
- WEEK 4
For the present task, we perform more visual research to develop a
definite art direction and assist us deliver the concept even better
later. As previously said, we chose to identify and explore some new
ideas as well as provide some output for our customers. We also had
some new meetings with our clients to gather their feedback and
recommendations.
Figure 1.0 Offline Meeting
Figure 1.1 Further Research and Ideation
For the initial phase in this endeavour, we chose to have an
offline meeting with our customers to get their feedback and
recommendations. We presented our progressions and numerous
possibilities for logo, graphic direction, and package design,
as well as some proposals for biodegradable packaging.
- WEEK 5 :
This week, we refined our ideas from the previous week and
chose to build the design that we determined on the first
week before holding another meeting and asking our clients
about our design progressions.
Figure 2.0 Design Progression
Here are some of the design concepts that we developed and
implemented during our fifth week. We opted to concentrate
on providing the most crucial materials for this project and
what our clients desired, which were the logo design, mascot
design possibilities, colour palettes, typefaces, social
media contents, and, finally, the package design, which was
the most important to our customers.
Figure 2.1 Logo Design Progression
Figure 2.2 Typography Progression
For the logo, we opted to entrust Gita and Hadiya with the
creation of the logo design as well as the typography for
the brand. Here are some logo design progressions that
will be further refined for the presentation next week.
Figure 2.3 Motion Graphic Progression
For the motion graphic, I chose to use two approaches: the
illustrative method and the videography technique using
non-copyright footage from the internet. Here are some of
the motion graphic storyboard progressions that I created
during our fifth week.
Figure 2.4 Mascot Design Progression
We all decided that Angelyn and June should come up with
mascot design ideas for the team. Here are some of the
designs they come up with for mascots. The art style may
vary, but we opted to use June's design (left) but with
Angelyn art style (right) and will develop it more
before the meeting.
Figure 2.5 Social Media Contents
Before creating the real Kita Keto social media
design, we chose to assign June and Harpreet to come
up with and generate social media materials as well as
its references. Our clients also provided us with
feedback on our social media content and style.
- WEEK 6 :
We finally presented our design evolution and design
approach to our clients and professor this week. We
separated our presentation slides into two sections:
project materials and presentation slides for our
customers. And here is our final presentation for this
assignment.
Figure 3.0 Final Presentation Slides
Figure 3.1 Final Project Docs
NEXT COURSE OF AN ACTION :
- WEEK 4 :
- Finalize the logo ideas and sketches
- Further research about biodegradable packaging and promotional materials.
- Finalize social media contents
- WEEK 5 :
- Logo refinement and options
- Mascot refinement.
- Confirm packaging materials and price
- Additional social media and flyer references and ideas
- WEEK 6 :
- Compile all the data
- Task 3 Progressions
- Produce prototype
SUBMISSION :
PROJECT DOCUMENTS :
RESEARCH :
PRESENTATION SLIDES :
Figure 4.0 Final Presentation Slides
PROJECT DOCUMENTS :
Figure 4.1 Final Project Docs
REFLECTIONS :
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