DESIGN EXPLORATION : PROJECTS

 


14.02.2023 - 15.07.2023 (Week 1 - Week 14)

Muhammad Azka Farezi Septenal / 0351345 / Bachelor of Design (hons) in Creative Media
Design Exploration
Projects



INSTRUCTIONS : 









PROPOSAL AND PROGRESSIONS : 

  • INITIAL PROPOSAL AND PROGRESSIONS

We were instructed to build an innovation movement using our design skills for this subject, as well as to explore our creative potential. Coincidentally, we were assigned for this project to create a design output (good to be explored) that aligns with UNDP's 17 sustainable development goals (SDG) from which we can choose.

For this project, I decided to create a short film/campaign that aligns with SGD's goal of responsible consumption and production in order to encourage people to avoid, reduce, reuse, and recycle all waste generation.

And here are my initial proposal for this module:



Figure 1.0 Initial Proposal


And I immediately began experimenting with camera techniques and movements in order to better understand movie principles and techniques in order to improve the video's output later. And here are some of the trials and errors I encountered during week 6:



Figure 1.1 Initial Progression



  • PROGRESSIONS

For the first step in completing this project, I decided to go to the LRT station and some nearby locations to shoot the video that I needed for the short film. However, I realised that the shots I obtained were insufficient for the short film (some were unusable), so I decided to use some free videos from pexels to fill the space on the video.

And here are some shots I took with the actress:



Figure 2.1 Shooting



Figure 2.2 Editing 



While editing the video, I found a little problems relating to the video theme. I realize that my video's mood was too serious and wasn't align to the theme that had been given by the lecturer which is fun. So I decided to change the whole concept and idea, even moldboard, to meet the lecturer standard and expectations.


  • CHANGES AND PROGRESSION

All of the ideas were switched and changed to something more fresh and playful at this point. I opted to employ the Y2K theme, which is currently highly trendy and unique, to portray the playful concept while also conveying the content in a fun way in accordance with the criteria. Many illustrations were created to complement the overall video and to create a fun mood through visual elements in the film.



Figure 3.0 Title and Font



Figure 3.1 Illustration


And here are the most challenging part of this project, which is the editing. A total of 49 layers were used and utilized while creating the music video. It was really heavy that my laptop was almost take off during editing. I also have to flop the quality to quarter in order to see the video from the preview (if I use full then nothing is going to work).



Figure 3.2 Editing

It is very unbelievably scared me that it took me 5 hours to render the whole video!!. A 1 minute video rendered in 5 hours is frightening, and my laptop was about to crash. I spent my entire two-hour flight from Kuala Lumpur to my hometown of Jakarta, but not enough time to finish the rendering. T_T



Figure 3.3 Rendering



FINAL PROJECT : 


And here is The Price of Convenience's final output. This programme encourages individuals to prevent, reduce, recycle, and reuse garbage in order to reduce waste generation, which aligns with the UNDP Sustainable Development Goals programme.



Figure 4.0 Final Project

      

Figure 4.1 The Price of Convenience (Music Video)


Final Drive :



REFLECTION : 


First and foremost, I'd like to express my gratitude to Ms. Anis, my lecturer, who never stopped assisting me and encouraging all students to discover their latent potential through design exploration. I am incredibly grateful to have been given the freedom to do whatever I want in this module. Not only can I make films, but I can also manipulate photographs in Photoshop by participating in my tiger value competition.

 I hope that this curriculum becomes a core for Creative Media, allowing all students to accomplish whatever they want and discover their latent potential on their own. It has been a truly remarkable journey for me to meet new individuals in class and see their genuine potential through attempting new things in this subject.

This lesson and this experience will not be forgotten by me!!

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