TYPOGRAPHY / TASK 3B : Type Design and Communication

 


05.11.2021 - 19.11.2021 (Week 11 - Week 13) 

Muhammad Azka Farezi Septenal / 0351345 / Bachelor of Design (hons) in Cretive Media 
Typography 
Task 3B / Type Design and Communication




INSTRUCTIONS






EXERCISES :


TASK 3B : TYPE DESIGN AND COMMUNICATION 

  • Telegram Execution

All of the students were required to create their own telegram stickers for this project. Our facilitator (Mr Vinod) provided us with several texts for this task, which we must submit by the end of the week. We will also need to animate the final sticker and convert into GIF as well as sticker for the telegram.

  • RESEARCH
Because I chose Halloween as my main theme, I decided to use my internet browser to look for a suitable font and concept. I'll also need to find an example for my future sticker GIF, as we'll be using our sticker as a motion graphic.



Figure 1.1 Reference #1


Figure 1.2 Reference #2


Figure 1.3 Reference #3


Figure 1.4 Reference #4


I found the images on the internet and found them to be very inspiring and captivating, so I chose a few to use as references. These fonts are usually simple, but by utilizing the background, they were able to give the audience a sense of Halloween. However, in order to construct our sticker, we can only use the 10 typefaces provided by our lecturer. As a result, I'll do my best to create a sticker that is devoid of graphic design elements.



  • SKETCHES AND DOCUMENTATION

Figure 1.5 Sketches (05/11/21)


I didn't do much on my sketches because I expected something more for the digitalize version. These were actually my first attempt sketch that I've done when I saw interesting references and inspos from the internet.




  • DIGITALIZE AND EXECUTION
As I previously stated, I spent the majority of my time using Adobe Illustrator to design and digitalize my sticker because It was helping me to find a suitable composition using Mr Vinod's 10 typefaces. It also makes things easier for me and frees up time for more in-depth typographic research and inspiration on the internet.



Figure 1.6 Layout #1 and #2 (05/11/21)




Figure 1.7 Layout #3 and #4 (05/11/21)



Figure 1.8 Layout #5 and #6 (05/11/21)



Finally, using the provided fonts and limited graphic design elements, I was able to create six different styles of the chosen text (Happy Halloween). I also created a variety of compositions so that both of my facilitators (Mr Vinod and Mr Charles) would have a variety of options from which to choose.

When Mr Vinod saw my layout #2 and #3, he seemed pleased. He said the fonts I chose are perfect for this type of concept and are ready to use. He did, however, remind me to shorten the distance between the letters in layout #4 so that I could expand their size in the telegram sticker later. He also suggested me to continue utilizing either the second or third layout from that moment.


  • LAYOUT (BEFORE FEEDBACK)
I decided to begin creating my telegram stickers using Adobe Illustrator as instructed, but I found it extremely difficult to create my sticker using Mr Vinod's chosen layout, so I chose another layout that was less complex than my previous layout, and I ended up using my last as my back up plan, or my 6th layout.




Figure 1.9 Colored Stickers #1 (05/11/21)


Figure 1.10 Colored Stickers #2 (05/11/21)


He provided me with a number of responses and feedback regarding my current stickers. He said that these stickers are fine and pretty cool, but that I should use the green one instead from my first final layout. However, he advised me to think about the size of Taylor's logo, as well as the word "Happy."




  • LAYOUT (AFTER FEEDBACK)


Figure 1.11 Final Layout (05/11/21)



Figure 1.12 Design Option #1 (05/11/21)


Figure 1.13 Design Option #2 (05/11/21)




After hearing many feedback from Mr Vinod, I determined to increase Taylor's logo size and added "Happy" word onto my stickers as suggested. I found these compositions are quite interesting and unique so I convert it to telegram stickers right away.



  • TELEGRAM EXECUTION

As soon as we finish our sticker designs, both the black-and-white and colored versions must be converted to telegram stickers. We must also upload these documents to our e-portfolio so that our facilitator can track our progress.



Figure 1.14 Sticker Bot (05/11/21)


I decided to use this bot named Stickerator to help me refine the size of my final sticker because I was having trouble adjusting the size and arrangement. This telegram bot was recommended to me by a classmate (Devina), and it has proven to be extremely useful.





Figure 1.15 Black-and-White Telegram Sticker (05/11/21)



Figure 1.16 Colored Telegram Stickers (05/11/21)


I ended up exporting my entire final layout to get feedback on my stickers from my family and friends. It was fascinating to me because they both chose the green option, which was Mr Vinod's recommendation. Making our own telegram stickers was a lot of fun.



  • ANIMATION PROGRESS



Figure 1.17 Animation Progress (05/11/21)



After receiving a lot of feedback from Mr Vinod, I decided to increase the size of Taylor's logo and add the word "Happy" to my stickers as he suggested. I thought these compositions were interesting and unique, so I immediately converted them to telegram stickers.






  • FINAL RESULT : TASK 3B (TYPE DESIGN AND COMMUNICATION)



Figure 1.18 Final Result B&W - PNG (05/11/21)




Figure 1.19 Final Result Colored #1 - PNG (05/11/21)



Figure 1.20 Final Result Colored #2 - PNG





Figure 1.21 Final Result B&W and Colored Stickers - PDF (05/11/21)




Figure 1.22 Animated Telegram Stickers - PNG (05/11/21)




Figure 1.22 GIF Without Background - PNG (05/11/21)







Figure 1.23 Final Submission Telegram Stickers 




*Telegram Sticker: https://t.me/addstickers/Spooktoby




FEEDBACK :

Week 11 : 

  • General Feedback :
    • Mr Vinod gave all of the students who attended class upon that time a very valuable feedback for us to improve our works. Not only feedbacks, he also helped students who were struggling to create their sticker in order to let them evolve by themselves.

  • Specific Feedback :
    • Mr Vinod adored some of my sketches for type design and communication. He impressed by the typefaces that I chose to create "Happy Halloween" from the given texts by our facilitator. He suggested me to utilize the third design instead and waiting for the result later.                         


Week 12 :

    • General Feedback :
      • He (Mr Vinod) Managed to give us another responses and feedback regarding our project. Most of us already know and understand about their own work and ready to go to animate their works.

    • Specific Feedback :
      • Our facilitator seemed pleased with my work at the time; while some aspects, such as Taylor's logo size and composition, could be improved, he still liked it and told me to move on to the animating part.


      REFLECTION :

      • Experience :
        • Because we have to create stickers using three different and complex browsers, I've encountered many applications throughout this project. We also had the opportunity to improve our skills, particularly when it came to after effects. When we have to use After Effects, I feel challenged because we weren't very good when we first used it, and I feel proud of myself for being able to finish this project using After Effects.
      • Observation :
        • I noticed that this application (after effect) as well as this project require patience and attention to detail. Each of the elements that we discovered in this application has the potential to improve our work, but we must be extremely meticulous in our work. I also noticed that this application is extremely beneficial to us as design students; I believe that this application will assist us in solving animation problems. 
      • Finding :
        • I found this project to be very intriguing. As I previously stated, I intend to pursue an animation major in the future, so it was extremely challenging when I had to create animation using After Effects because I was able to gauge how far I could go with animation. I also discovered that this application (after effect) has a lot of potential if we use it correctly, which I discovered while working on this project.

      FURTHER


      Figure 2.39 Typographic Design : Form and Communication


      Reference :

      Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa, Mark Sanders

      Typographic Design : Form and Communication


      • Syntax and Communication

      Like typographic anatomy, typographic syntax has a language that must be learned if one is to understand typographic design. Syntax is the connecting of typographic signs to form words and sentences on the page. The elements of design—letter, word, line, column, and margin—are made into a cohesive whole through the use of typographic space, visual hierarchy, ABA form, and grid systems.


      • Typography Syntax


      Figure 2.0 


      Figure 2.1 and 2.2




      Our initial discussion of typographic syntax addresses the intrinsic character of the individual letter. This well-drawn form, exhibiting subtlety and precision, is the unit that distinguishes one family of type from another. It exists in various weights, sizes, and shapes (Figure 2.0). Although the letter typically functions as part of a word, individual letters are frequently combined into new configurations. As shown in Figures 2.1 and 2.2, combinations of letters

      and and and are unified to create
      a stable gestalt. In the illustrated examples, there is an expressiveness and boldness to the individual letters. The syntax displayed here is an example of letter combinations acting as signs, extracted from a larger system of signs.



      Figure 2.3 


      Figure 2.4


      A typographic sign is visually dynamic because of its interaction with the surrounding void—the white of the paper. This form-to- void relationship is inherent in the totality
      of typographic expression. The repetition
      of the letter in Figure 2.3 is balanced and complemented by its white space. In the title page for Hans Arp’s book On My Way, the visual interplay between the three letterforms animates the page (Fig. 2.4). This equilibrium and spatial interaction and the manner in which it is achieved will be discussed further in our study of typographic space.


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